Copywriting
Central Park Conservancy
For two years, I was the in-house Content Manager for the Central Park Conservancy, which included running the Conservancy’s social media, writing the quarterly mailed member newsletter, writing signage in the park, and writing weekly stories for the Conservancy’s website. A selection of those stories are linked below.
During my time there, I grew the Conservancy’s Facebook following by 200,000 fans (250% growth) and Twitter following by 40,000 followers (500% growth). My final project there was to complete the content for a complete overhaul of the Conservancy’s website, writing or editing over one hundred webpages with information and feedback from dozens of stakeholders across the organization.